better marketing starts with better decisions
The agentic decision engine for marketing
Most marketing fails before the first campaign goes live. The decisions behind it are weak, biased, rushed, or never made at all. Tools and agencies add activity, not direction.
The problem is decision, not activity
Marketing fails on decisions, not on execution
Most companies run marketing without the three things that make it work: the science of how brands grow, the data to see what is working, and senior people to make the calls. Without them, marketing is guesswork.
Pilots without hours
Stuck between thinking and doing
There is no one in the room who has done this before at a senior level. A fractional CMO eats the execution budget. You are in a squeeze: you need senior judgement and you need money left to do the work.
Spending without proof
No science behind decisions
Agencies do good work. But without a shared standard, each one defaults to the lens of what they sell. Without marketing science in the room, you end up buying the best pitch, not the best plan.
Only half the map
Measuring parts, not the whole
You see parts. Ad results. Traffic. A brand guideline. A content calendar. But nobody measures the whole machine, and nobody measures the whole market. You can do everything well and still lose share.
The System that controls growth
The Brand Growth Control Model
Marketing does two things. It makes you remembered by the right people. And it makes your product easy to buy. Everything else is waste. The Brand Growth Control Model covers both, in one view. It is built on research from the Ehrenberg-Bass Institute and the IPA, not on a framework invented to sell services. It shows where your marketing is strong, where it is leaking, and what to fix first.
4 Control blocks
12 Control Areas
60 Brand Signals
1 Control Score
Truth Over Vendors
Independent
The model does not lead to a service, a channel, or a vendor. It leads to the truth about your marketing system. You decide what to fix. You decide who does the work.
Strategy + Execution
Complete
Most frameworks cover strategy and ignore execution. Or the other way round. This one covers both. From "do you understand your market?" to "is your checkout easy to use?"
Brand Control Score
Measurable
Four control blocks. Twelve control areas. Sixty brand signals. One Brand Control Score. You can see the number move over time.
Products Strong growth and zero waste
Sharper focus, faster growth.
Three products. One engine. Direction sets your speed. Focus builds rhythm. Alignment keeps the team pulling the same way. Which one you need depends on where you're stuck.
Ongoing decision system
Instant Focus
Daily insights, monthly reframe. A decision rhythm you can rely on, month after month.
Price
€450 / month
Start Instant Focus
Strategic foundation
Instant Direction
The strategic foundation your marketing runs on. Fixed scope, delivered in days.
Price
€3,500 fixed fee
Contact us for enrollment
Board-level intervention
Instant Alignment
Built to end the deadlock. Fixed scope, leadership team in the room.
Price
€9,000 fixed fee
Contact us for enrollment
+60% revenue, on average
The clients we worked with grew 60% in revenue on average in the first year. Besides marketing, many improvements were made in sales, service, and product.
€80K in spend redirected
On average, each client had €80K going to work that wasn't moving the business forward. We found it and put it elsewhere.
40% of budget reallocated
After mapping what was driving growth, roughly 40% of marketing spend shifted targets. Same budget, sharper aim.
Results from Instant Crush believers
Results start with focus.
When spend gets sharper, two things happen: buyers think of you at the right moment, and when they're ready, you're easy to find and easy to choose. Clearer messaging and faster decisions follow.
Why Instant Crush
Built on science. Run on judgement. Measured by impact
Instant Crush is the first marketing technology built on marketing science. Most tools help you do more. This one helps you decide better - built on what makes brands grow.
System over personality
A system, not a person
A fractional CMO gives you one person with their own habits and their own comfort zone. We give you a system built on marketing science. The quality of the output does not depend on who is in the room.
Evidence over fashion
Built on research, not on trends
The model is based on decades of work from Ehrenberg-Bass and the IPA. It is not a framework invented to sell services. It is what the evidence says makes marketing work.
Effectiveness over comfort
Impact over comfort
We correct faulty thinking. We name trade-offs. We say no when needed. We do not please clients at the cost of effectiveness.
Next step for better marketing
Start with one decision
You do not need to commit to a long project. Start with a short conversation. We will tell you which product fits your situation, or we will tell you that none of them do.
